BIM Group and its property development brand Syrena Viet Nam recently received the Viet Nam Strong Brand Name 2016 award for its contribution to the economic development of the country.
Enterprises must attach special importance to building their brand
names, they were urged during a seminar held in the central city of Da
Nang on July 29.
Building and developing a brand name for the Vietnamese tourism market
is a key solution to help the sector reach this year''s target of
welcoming 8 million foreign and 40 million domestic tourists.
The development of national brands was critical for the country''s
economic development during the international integration process,
experts said at a forum held yesterday in Ha Noi.